The blog is the philosopher's stone that attracts potential buyers to your product or way of monetising your website. Whether you are an online brand, a fashion or beauty blogger, a model, or you are in a different profession within the fashion industry such as a stylist or personal shopper, it is important that you know this Tips for Starting a Fashion Blog.
In this article I want you to get a list of steps you need to take to make your blog a success. That is, a blog that has visitors, and that those visitors make you money. Do you want to know how? Well, keep reading this article as I want to explain it to you.
Tips for Starting a Fashion Blog
The task of Starting a Fashion Blog is not trivial, but deserves dedication. The success of a fashion blog is marked by the following key points that must be met:
- You have visitors.
- Its content is attractive to the corresponding user.
- It is well written.
- Its design is pleasing to the eye.
- It is quick to load.
- It has conversion elements (to earn money).
- It progresses upwards in terms of visits and income.
- Has a pre-planned strategy to convert.
Advantages of creating a fashion blog
Perhaps you are asking yourself, what are the advantages of a fashion blog? Well, these are very clear and you should know them:
- More audience. You will get more audience to buy your products, services or earn money in other ways.
- Passive audience. This is an audience that visits your website without you having to call them, and on a continuous basis.
- It is scalable. You can increase the audience progressively.
At the end of the day it's about winning customers, which is what we all want.
Disadvantages of creating a fashion blog
But there are also disadvantages to building a successful blog, however, once you get past the rough patches, everything is much simpler:
- Complex initiation. Everyone can write something, but writing with knowledge of the subject matter and in a technical way, as well as setting up the blog, is the most complex part.
- You have to be consistent. In order to scale the blog, we can never throw in the towel. The work must be sustained over time.
Steps to create a successful fashion blog
As we have discussed, creating a successful fashion blog in addition to your passion, has a technical part a little arduous, that we must all know, otherwise our fashion blog will be a site that collects information without visits and without more. These are the steps you must follow to create a successful fashion blog.
Create a strategy
When we start blogging we think it's better to attack everything we can get our hands on! We take on gothic fashion, boho, retro, mercilessly until we monopolise everything and be the kings WRONG! If we monopolise everything we will take longer to achieve our goal because we will mislead the user. We must choose what defines us the most and draw a strategy that will be reflected in our blog.
We need to do Keyword Research, which is a little research into what our customers are interested in reading about the topic that will make us money. Then we will write about it on the blog and the visitors will come, you won't have a dead blog!
Set up your blog
The simpler the better. In my case I don't use Wordpress but a programmed blog. But people with no knowledge of web development should use Wordpress because it is the easiest option to set up a blog with which you can achieve success. Remember that your blog must be beautiful and simple.
Write with meaning
You will think, now I start writing and that's it, the visits will come, but you are missing an ingredient, and that is that the structure of the article must be written with respect to the SEO (Search Engine Optimization) rules of Google, or else it will not pay attention to us and we will not appear in search engines and no visits will come.
Use social media
I especially recommend using Facebook, Instagram and Pinterest to find potential customers within the fashion industry. These are the social networks where the majority of users are women, who are usually the ones most inclined to buy fashion products and services.
In the end when we create a successful fashion blog we have no choice but to do these steps, and the sooner we learn them the easier it is.
I encourage you to keep reading the other fashion-related blog posts that I'm sure you'll find useful.